The best production is the one nobody notices.
Independent production studio based in Milan
Everything
Simply Works
Kina is an independent production studio delivering events, retail activations and brand experiences across Europe.
We partner with brands and agencies to bring concepts to life.
Five disciplines.
One production lead.
01
Event
Production
Corporate events · Product launches · Private events · Brand experiences
02
Retail
Activations
Pop-ups · Store openings · Window installations · Roadshows · Rollouts
03
Production
Management
Budgets · Timelines · Suppliers · Scheduling · Procurement
04
Technical
Production
Budgets · Timelines · Suppliers · Scheduling · Procurement
05
Talent &
VIP Services
Artist liaison · VIP & celebrity coordination · Hospitality · Backstage · Guest experience
Selected Work
Productions that simply worked.
Music & CultureFestival of the Sun, curated by Rick Rubin
Tuscany, Italy · 2026
Sports BrandCommunity-led retail activation
Lisbon · 2026
Spirits BrandTravel retail activation
Milan Malpensa Airport · 2026
How we work
Four steps.
No surprises.
01
BRIEF
We listen first. Objective, audience, and constraints all on the table.
02
PLAN
Every detail decided early. Budgets, suppliers, timelines, contingencies.
03
PRODUCE
Built, tested, rehearsed. Before anyone walks in.
04
deliver
Guests notice the event.
Not us.
Meet the Founder
Senior-led. Flexible. Hands-on.
KINA was founded by Marcela Munoz after more than fifteen years leading productions for international brands across Europe. From retail activations and international conferences to music festivals and brand experiences.
Delivered projects involving complex logistics, multiple stakeholders and demanding timelines. Today she partners with brands and agencies as a trusted production lead, bringing structure, experience and calm execution to every project.
Trusted by.
Looking for a production partner?
Let's start the conversation.